What tools will affect the effectiveness of SEO
Looking back at last year, it is possible to assume with a high degree of probability that it will be in demand next year. Effective SEO – what should it be, given the experience of recent months?
It is gaining more and more popularity. About half of the users aged 15 to 27 regularly use its services. In the world, about a quarter of Google’s queries are performed by voice, and the trend towards increasing the use of voice assistants is likely to continue next year. Therefore, it is worth thinking about and optimizing the site for voice search queries.
It is worth paying attention to keywords containing the words “how”, “where”, “why”. Applying them in your articles, try to make the answers as accurate and exhaustive as possible.
It is important to register with Google My Business and, focusing on local voice search, make sure that your company is marked on the map
For most users, simplicity and convenience, ease of using a web page, and reading content are essential factors. This has a positive effect on traffic and a place in search engine rankings.
According to forecasts, mobile traffic will approach 65%. The increasing number of mobile users prompted Google to launch Mobile-First indexing this year.
It is necessary to adapt the site for the convenience of mobile users, achieving high-quality work on all devices, without losing part of the content as when using mobile versions.
A hanging or slow loading web page annoys users, and almost half leave the site after the third second of a failed download. Moreover, low speed has a bad effect on the ranking of your site.
Constantly monitor the speed at which your site loads, for example, using Google Page Speed Insights. The correct image format and optimization of their code contributes to the increase in speed.
AMP – turbo pages
For new content-oriented information sites, this is an absolute requirement for successful operation, including the use of AMP reduces the number of failures and contributes to an increase in mobile traffic.
One of the most important factors affecting the effectiveness of almost any site is high-quality content. It is the content of the site, the value and usefulness of the information provided that allows you to attract a wide audience. Accurate verified information will increase users’ trust in your company, brand, engage the audience in a dialogue, exchange expert opinions, leave feedback, share links with friends.
As before, backlinks will play an important role in SEO promotion of the site. This year, Google has confirmed the relevance of PageRank, and it continues to be an important component of ranking, keeping the SEO cost profitable. Domain authority still largely depends on backlinks. But it is worth considering that an excessively active purchase of links can lead to the fact that the site will fall under sanctions. It is better to focus on high-quality content by publishing interesting articles for guests on your topic or those close to them.
Today, many users have an increasing tendency to search using images, and this is an important part of the overall traffic. Google responded to this and significantly improved its image search. Therefore, effective SEO is also high–quality photos and videos that are optimized and harmoniously complement each other.
Another significant ranking criterion in Google is the mentioned brand. The search engine analyzes the number of mentions, positive and negative reviews about your company. To get more positive reviews and mentions about your brand, you should contact reputable bloggers whose audience interests are similar to yours.
Collaboration with bloggers on YouTube, Instagram or leading your own blog can have a significant impact on the breadth of the audience and form a positive attitude towards your company.
High level of security
The security of user information has been and remains one of the most important areas.
Sites located in the unsecured http protocol are identified by the overwhelming majority of search engines as unsafe or unprotected. And in general, this situation does not cause much confidence among the audience, not only in your site, but also in the brand in general.
Other sites operate under GDPR, the general data protection regulation adopted in the European Union, whose property is the data created by users.
According to this protocol, the data and information belong to the users, and at any time they will be able to make a request about what personal information is on the company’s servers and ask to delete it.
At a minimum, it is worth using https, but if you are ready to work with a European audience, it is necessary that privacy meets GDPR standards.
It is safe to say that the long-standing SEO directions will continue to work with no less efficiency. And it is important for most marketers and many other people involved in SEO to pay attention, not just to the latest trends, but rather to work out once again the main directions that have been effective in recent years, namely: content quality, promotion in mobile search and adaptability.
Search engines take into account about a thousand criteria when ranking sites, and it can already be difficult to determine what exactly influenced the amount of traffic and place in the ranking, what to do to effectively increase them.
Interesting fact. Two identical sites with the same strategies, when the same SEO cost is laid down, not only traffic, but also reviews can be incredibly different. And in the case when this leads to losses, it is worth additionally working out content marketing, technical audit, behavioral and commercial factors.
We can definitely say that users always remain in priority, and not search engines with their gaps in algorithms. The increasing influence of content quality and behavioral factors makes it possible to clearly see the direction in the work of search engines. By focusing on a clear analysis of the requests, first of all, of your target audience, constantly maintaining a dialogue with it, you can achieve significant success.
What really won’t Improve SEO Efficiency:
- A hyperoptimized page with excessive use of keys, with grammatical errors in the text, presenting users with uninteresting and inaccurate information.
- Irrelevant content. When your web page is filled with foreign, unrelated to the subject of the request content.
- Content that does not contain useful information. When users visit the site, they do not find the information indicated in the headings of articles, keywords.
- Blatant plagiarism from other sites.
It is worth making efforts and, if possible, avoiding non-unique, little-useful information and not publishing “unsubscribe” articles from a couple of paragraphs. They are inefficient and do not work at all in the long run.
In order to remain competitive, receive a sufficient amount of organic traffic, reach a wide audience, it is worth paying attention to several main areas. Carefully maintain the reputation of the company, constantly improve the protection of their customers’ information, take care of the practicality of the content of the site.