Since the birth of ChatGPT, the number of companies that are jumping on the Artificial Intelligence (AI) bandwagon, incorporating this type of technology in their platforms, has not stopped increasing. Software such as Canva or HubSpot have already included it in their functionalities and Google intends to do the same. In fact, as of today it is already working on a conversational AI called Bard. This shows that the role of artificial intelligence in marketing has only just begun.
What is Bard?
Bard is an experimental conversational AI that Google is working on. It is based on conversational neural language models, specifically LaMDA, developed by the company itself. The goal is for Bard to use information from the web in order to provide quality and original responses.
At the time of publication of this article, Bard has not yet been released, as it is still in the testing phase. However, it may already be open to the public by the time you are reading these lines.
The company’s ultimate goal is to integrate its AI into its different products and it is most likely that the first functionality in which it will test it will be in the search engine.
However, Google has announced that it is clear about the great role that AI is playing in society, so its contribution in this regard is always intended to be responsible, safe and of high quality. Therefore, they will not release it to the public until they are sure that it complies with these parameters.
Examples of functionalities Google wants to launch based on Bard
An idea synthesizer will soon be available in the Google search engine for questions that may have different correct answers. In this way, when a user asks a question that requires a complex answer or that can be answered with different points of view, Google will offer as the first search result a text created by its AI that offers a summarized answer that is easy to read and understand.
According to Google CEO Sundar Pichai, when people think of Google, they think of a tool capable of answering quick and easy questions. However, he points out, more and more people are turning to Google for answers to deeper questions. Achieving this can be time-consuming as the search engine is currently designed, so applying Bard to the search engine will make that search much easier.
In short, what this AI will do in this case is to extract information from different perspectives and present it in an “easy-to-digest format”.
Another of Google’s intentions is that its AI will not only be integrated into its own products, but also into those of other companies.
ChatGPT’s influence on Bard
Before ChatGPT came to light, Google was the benchmark in Artificial Intelligence. In fact, it had already presented years ago its conversational AI mentioned above, LaMDA (Language Model for Dialogue Applications). However, OpenAI, Elon Musk’s company, has taken the lead with ChatGPT, forcing Google to streamline all its work in this area, resulting in the rapid announcement of its AI.
What will Bard’s first launch look like?
Google plans to make a first launch of Bard with the reduced LaMDA model. This means that the model will be smaller, requiring much less computational potential and being able to reach many more users. This is because, as Google has announced, its priority is to provide quality, secure and real answers.
Differences between ChatGPT and Bard
- While Bard’s first function is intended to be to provide precise and concise answers to deep and complex questions, ChatGPT generates very natural, conversational and coherent texts. So we can say that the approach of the two AIs is totally different. In fact, the priority of Bard’s creators is that the answers are verifiable and accurate, while that of ChatGPT’s creators is that the generated writings are as close as possible to those generated by a human being.
- ChatGPT is based on a GPT-3 architecture in order to generate coherent and natural conversations and responses, offering users the possibility to have fluid conversations with the technology. Bard uses a language model called T5.
In summary, the goal of both AIs is similar, but their features and approach is completely different.
How can companies benefit from Bard?
Bard is a great technology that can improve the efficiency of customer services, as well as the customer experience. This is because it can be a great tool to help companies provide more timely and accurate answers to complex customer questions, making it easier for them to build customer loyalty and increase customer satisfaction. Simultaneously, this can serve to free teams from more mechanical and tedious tasks, allowing them to spend their time on more creative or important work.
On the other hand, Google AI can also be an ally when it comes to reducing the response times of professionals, thus improving the efficiency of the company internally. In addition, it should be noted that this AI could be integrated with the entire Google ecosystem, such as Drive, Maps, Gmail… Which could enable teams to work more efficiently. In fact, the company is already working on incorporating this AI into its Docs to help people start writing and avoid the “blank page syndrome”.
Finally, it is possible that Google’s AI will be useful in the future to identify trends and patterns, allowing companies to learn more about their customers and potential customers and, therefore, making them able to improve their decision making, as well as their products and services. And not only that, this AI may also extend to the world of advertising, making it possible for users to receive ads that are more in line with their tastes and, therefore, making it possible for companies’ strategies to have better results.