Interactive content that increases sales

If you love a client, involve him with content

Modern technologies for attracting new customers are developing at a crazy pace. What worked great yesterday is already losing its effectiveness today. To win the fight against a competitor, you need to constantly look for new ideas and methods. Today I want to share 8 tips on how to make your content interactive, engaging and effectively stand out in the market.

SHOW YOUR PRODUCT OR SERVICE IN DYNAMICS

Use gifs, videos, infographics. This will allow the buyer to get to know your product better, consider it from different angles and evaluate all its advantages. Make the visual series more lively. You can make video tours, or video guides on the use of the products offered. You can replace boring pictures of products in your online store with GIFs or videos. And if you have a production, shoot a video and show how everything looks from the inside. This will immediately increase your sales

CONDUCT SURVEYS AND OPEN DISCUSSIONS ON SOCIAL NETWORKS

Being on the crest of a wave and following the key trends or information guides that are related to your business is cool. Conduct interactive surveys on topics that attract your audience, share your plans for the future, and be interested in the opinion of your customers. This will not only increase engagement, but also give you the opportunity to get a reaction to all your innovations.

IMPLEMENT A SUPPORT SERVICE EVALUATION SYSTEM

If you want to constantly improve your customer service, ask customers to evaluate her work. Do not simply “rate on a 5-point scale”, but make a full-fledged questionnaire with key questions that will really strengthen your weaknesses. Not only will you be able to take into account all the comments, you will also show your customers that you want to give them a quality service.

EXPRESS GRATITUDE TO ACTIVE USERS

Be sure to make nice attention gestures for your active audience. Filled out a questionnaire with a survey, left a review or recommendation, shared the news on your page… Express your gratitude by writing a personal message or comment, you can even make a small gift. The main thing is that it should be personal. The client will be pleasantly surprised and his loyalty to you will definitely grow.

CONDUCT CONTESTS AND OTHER SOCIAL MEDIA ACTIVITIES

The main thing is not to do it corny and boring. You can find hundreds of cool cases and activities from a variety of companies. Implement gamification, come up with cool engaging algorithms and get a great increase in active subscribers.

PLACE USEFUL CHIPS ON THE SITE

Calculate the cost of services on a convenient calculator, choose the optimal package with the help of an intelligent picker, take a short survey and get useful information for choosing a product… All these interactive tools are designed to help a potential client. Not only will he have a good impression, they also have a positive effect on behavioral factors, which in turn improves positions in organic search. So there’s a combo here at all.

CREATE EDUCATIONAL ONLINE GAMES

This is a serious level that requires a lot of resources to create. But with proper implementation, the result will exceed all expectations.

Games always attract attention and involve in the process. Create one or more games that visitors can play online. It is desirable that all processes and actions are based on the real needs of the target audience. And the game itself will allow you to find the optimal solution to their problem. When a player fails to pass a certain level, direct him to a certain page where there is information on how he needs to act.

I hope you understand that all the elements of the game and the contact with the participant must be carefully orchestrated and lead to a specific completed target action.

YOUR UNSUBSCRIBE PAGE CAN ALSO BE INTERACTIVE

It would seem that what will you do if someone decides to unsubscribe from your mailing list? But 99% of competitors think so, so they make the unsubscribe page gray and boring.

Tell us how sorry you are that the subscriber wants to leave you, ask him what he didn’t like, what is the reason for unsubscribing. Promise that you will take into account his wishes and make your service even better. Reinforce all this in an appropriate visual way. You will be surprised, but such a page will help some customers change their mind and they will stay with you.