10 rules on how to increase website sales by making it easier

A simple website brings in more money

Tested on 100+ clients for whom we have developed websites.

And, conversely, sites with cool design, but poorly thought-out content, usually sell very poorly.

I have a friend who sold coffee equipment for establishments.

He made a very beautiful website. Stylish, with very cool visuals and complex animations. There he had coffee machines moving and the coffee was smoking and you could see the machines in the section… This site even received the Site of the Day award on the most reputable site awwwards, which conducts ratings and selects the best sites in the world.

But the result is ZERO. Not a single application in 3 months.

All because he poorly worked out the semantic component. He did not analyze his customer, did not work out his pain and needs, did not post something that would convince his client to leave a request. When he corrected his mistake, made a bet on the text and significantly simplified the design, in the first week, with the same advertising campaign, he received 3 applications, one of which he immediately closed.

Below, I’ll give you 10 ways how you can increase website sales if you make it easier.

  1. Make the start page as concise as possible. Your home page sets the tone for the whole site. Don’t overload her with unnecessary information. Make it simple, clear and without any distractions.
  2. In the first block — the poison itself. This is the most important block. It is here that the visitor decides whether he is interested in continuing acquaintance with your product. Don’t lock it up. The best option is a killer title and a comment to it. All. Find the most important problem that worries your customers the most and show that you will solve it.
  3. Reduce the choice. Hick’s law states that the wider the choice, the more time it takes to make a decision. This applies to navigation elements, menus, drop-down lists, application processing and other functionality. For example, making a purchase, it is better to break it into several stages. Shopping cart → personal data → delivery information. And the site menu, without urgent need, it is better not to split into several levels.
  4. Limit the menu to seven items. Up to seven items are retained in a person’s short-term memory. To keep your site simple, make a menu of a maximum of 7 items, better — less. With each subsequent menu item, you will confuse people more and more. Also, do not make a very “branchy” menu with a huge number of subcategories. All information should be available in 1 or 2 clicks.
  5. Use more empty space. In other words, give your site plenty of air. It is not necessary to saturate the pages with an abundance of text and visual elements. Firstly, no one has been reading large fragments of text for a long time, so it’s time to learn how to convey thoughts briefly, and secondly, such a design will create a feeling of lightness and freedom.
  6. The rule of three colors. Use no more than three colors on your website. Here as well as in clothes. If you put the fourth one, you will turn everything into a vinaigrette and overload the client.
  7. Use an image instead of text. The image is perceived by the brain faster and easier than text. Moreover, they are perceived more intuitively and convey emotion. But this does not mean that the site now needs to be turned into a photo album. Use your mind and use photos to enhance the text — it works great.
  8. Remove unnecessary information that visitors do not use. If people ignore some section or block on the site — remove them (sections, not people, of course). This information can be obtained from Yandex Metrics, Google Analytics. The map of clicks, scrolling and webvisor will help you.
  9. Say no to advertising. If the income from advertising is not the main income of your site — remove it. Advertising complicates the interface, makes you distracted and can simply infuriate the visitor.
  10. Test it. This is, perhaps, the point that should be the first in importance. Each audience reacts differently to design, colors, images, calls to action, etc.

You have to constantly test the elements to find the optimal content or submission form that will help increase the sales of the site.

Remember the phrase “everything brilliant is simple”, implement my advice and your sales will grow.

 KRAB Marketing Agency