Reputation management using landing page
Your company’s reputation is important. Branding is exactly the foundation that creates a successful reputation. Companies spend fortunes on clicks on links in social networks.social networks, for writing reviews, paying for review articles to popular bloggers, advertising through videos, encouraging dissatisfied customers and holding large-scale promotions to attract new customers.
We are sure that you did everything possible to create a reputation and with a more limited budget. Then maybe you should try to create landing pages to solve this problem? Believe it or not, landing pages can be one of the best ways to manage your reputation, because they give you complete control over the presentation of the material.
Landing pages work both for reputation management (they allow you to evaluate the success of your brand) and for creating traffic + attracting leads (if you do everything right, visitors will be able to go directly to your site).
Where else can you get such power? Through social media pages? Thanks to the blog comments? Reviews of video bloggers? Definitely not! Thanks to the landing page, the company can post any image and information about itself and in such a way as to create a positive reputation from the first click. After that, all the processes will take their natural course.
How the use of unexpected brilliant ideas in the management of the company’s reputation will help to create an up-to-date landing page theme
The keyword in the title is “reputation management”. We need these landing pages to have a dual purpose:
- They occupied certain positions in Google when a visitor enters a brand name or similar terms in the search.
We directed customers specifically to your trading offer.
- These two items should be your top priority. The more landing pages of your company will be included in the top ten of Google search results with the necessary search queries, the better their activity is formed. The more resources we create for brand-oriented search queries, the more effective reputation management is.
Before proceeding to the creation of the pages below, do some research. Run your brand (and competitors’ brands) through your familiar keyword analysis tool and see what you need to set up targeting. We like to use Serpstat for this because it shows (1) different types of search results and (2) different social domains that are ranked according to the entered query. This gives us an idea of what kind of content will need to be created or added.
Using examples of five types of landing pages, you can create your own. Your page will take a leading position and get an excellent reputation if you just focus on important keywords relevant to your business and on-site and off-site optimization.
Landing page “Start here”
The landing page is a great opportunity to introduce the brand to new customers. She will be able to give answers to what you do, what is the mission of your company, and what services or goods you can offer to a person who found your site useful. First of all, you need to remember that the introduction does not have to be long (although as a result of the study, expanded landing pages turned out to be more effective for increasing conversions).
In no case do not dare to think that the client knows everything about your company. The landing page “Start here” will give you the opportunity to describe your business in such a way as to form the necessary image of the company. This is a great way to express yourself, present your logo and recognizable corporate identity, which will be used in advertising materials and promotional content.
Landing pages can also act as “About Us” pages, but we prefer to have both. The first page is directly linked to the site; the second one plays the role of greeting more, is less informative, but attracts a potential buyer better.
Landing page “On sale soon”
When a few years ago one of our clients planned to launch a new service with our help, we initially planned to use the main website (via e-mail subscription) to attract potential customers. Shortly before we realized that the method, which was already mastered and practical for the recognition of content among users, began to work not so well. We were moving in the wrong direction and didn’t know how to play by the new rules.
We finished creating the landing page about three months before the launch. As soon as we created the landing page, we tried to promote it by aggressive methods, optimized it, told about it in posts, linked it to social networks. And indeed, we saw a noticeably increased page rating, in particular, instead of the client’s main site.
There was a short video on the landing page itself, which talked about our client’s new services, the launch date and the form of subscription via email for an exclusive invitation to the preliminary opening. We have attracted so many targeted leads! We were amazed by the results, and since then we have been real adherents of landing pages.
A few years ago, HubSpot created a mini-website for holidays called HolidayHub. They combined their name specifically in order to promote the page at an accelerated pace using hashtags. The mini-site was the same as a regular website, but in a reduced form, with limited features and a festive theme. In fact, it was a landing page, a little larger. Everything on this site corresponded to the theme of the holiday, including the titles and the interface. A countdown timer to Christmas was set at the top of the page. At the bottom was a registration form for a free service assessment.
This page turned out to be not only incredibly effective, it became an impetus for the popularization of landing pages in the form of mini-sites. To date, such pages are among the most recommended by experts, as they can give a “taste” to your site, without much clutter. You will have the opportunity to better manage what visitors see, and based on the topic, you will be able to interest certain goods or services in a specific period of time.
Social networks are a great way to attract attention to your site, but they can be quite incoherent with your landing pages and even with your general marketing strategies for content formation. It’s more like a secondary platform where you can combine all the components – add something and skip something. That’s why we think using this tool is a great idea.
Moreover, the Miappi service finds the most popular and commented posts of your company and puts them on the page in an easy-to-read format to get even more attention from visitors.
The important thing is that users do not need to search for all the social media pages that we have – they are all presented in one place. In addition, you no longer need to publish the same advertisement in different networks — this marketing method is outdated.
Instead, we use each social page for unique content, which gives a wider interaction with visitors. And the social digest helps in this.
Landing page “Offer completed”
Your company’s special promotions may end, and your services may become obsolete. However, an expired offer can haunt you forever: it will be closely linked to your brand name, and customers will constantly ask you about it. Don’t delete outdated offers – they can be useful for your brand! Instead, optimize your site to retain customers.
The Offer Completed page will be able to redirect people to posts, pages, products, updates or other relevant news.
Let’s say your company has a new promotion that gives a 20% discount on an annual subscription. You will be able to place a banner on the landing page, which will clearly demonstrate, transfer to the buyer’s cart and automatically fill in the necessary promo code. If you have a page with all the promotions that you have offered over the past twelve months, you can place a banner in the center, at the very top.
The landing page “Offer completed” will help your site visitors find something they didn’t even know about.If you don’t have plans for the next promotion yet, use the landing page of the event to keep visitors interested in your site.
Do you have any ideas of landing pages that should continue this list? Write about them in the comments!